Marketing and Events Planning Lead
Marketing and Events Planning Lead (Remote)
Location: Houston, TX / Columbus, OH / Remote (U.S.)
Employment Type: Full-Time
About the Company
My client guides commercial, industrial, and community aggregation clients in making smarter, more sustainable energy and water decisions. Since 2001, they've been making the tools and strategies once reserved for large energy users accessible to all-helping organizations navigate deregulated energy markets, build custom procurement strategies, and drive long-term cost and carbon reductions. They combine strategic advisory services with scalable digital solutions to deliver measurable impact. As they expand their offerings and reach, they're investing in next-generation marketing leadership to bring our story, solutions, and impact to life-powered by technology and creativity.
Role Overview
They're looking for a Marketing and Events Planning Lead to own and evolve their event planning, affiliations, and support outbound lead generation activities. This is a unique opportunity for a visionary marketing professional who wants to utilize their marketing and public relations expertise to drive meaningful industry affiliations and new lead generation in a complex, fast-changing industry.
In this role, you'll develop persuasive, professional marketing content, plan events, and leverage media opportunities, to increase my client's reach and brand story with current and prospective customers. You'll work across departments-from sales to product to leadership-to define their brand voice, optimize campaigns, and deliver real business outcomes.
What You'll Do
- Organize, plan and execute a calendar of events, sponsorships, industry association memberships, panels and other in-person activities to promote my client's business and commercial organization; collaborate with other Marketing and Sales staff.
- Apply for awards and recognition from leading industry affiliations, speaking engagements, and panel positions for leadership
- Develop targeted industry segmentation marketing content, research and write position papers and case studies by customer segment, in order to demonstrate my client's capabilities to serve each industry and interest potential clients.
- Support outbound lead generation activities through collaboration on outside lead generation providers' performance and conduct in-house email and telephone marketing campaigns to drive new business leads to Sales (test new campaigns).
- Develop a media strategy and proactive and responsive media mentions, leveraging social, events, podcasts, associations, and other channels.
- Partner with Sales and Business Development and learn our CRM environment to generate and nurture qualified leads through Events and Affiliations and Outbound Marketing.
- Analyze performance data and provide ongoing reporting, insights, and recommendations.
- Stay current with marketing trends and emerging technologies to keep my client's strategy innovative and competitive.
What We're Looking For
- 2+ years of experience in marketing, growth marketing, or event planning roles.
- Preferred 2+ years of experience in commercial/industrial sales/marketing and/or energy/gas brokering/retail energy background in customer facing roles.
- Ability to develop strategy and execution-from big-picture planning to hands-on implementation.
- Strong experience with sponsorships, events, affiliations, webinars/podcasts, and customer-facing events. Product management/product-service development preferred.
- A passion for energy, sustainability, or emerging technology is a plus.
- Exceptional communication, collaboration, and project management skills.
- Bachelor's degree in marketing, communications, or related field.
Benefits & Compensation
My client offers a robust compensation and benefits program, including:
- Attractive medical benefits package, with 100% company-funded benefits in most cases for employee-only subscribers
- Competitive base salary with performance-based bonus opportunities
- 401(k) program with company match
- Remote work flexibility and generous paid time off
- A growth-minded culture with access to learning, leadership development, and experimentation
- The opportunity to shape the digital and brand identity of a forward-thinking energy company
If you're a top-notch marketing planner, a creative thinker, and an AI-curious marketer looking to lead bold initiatives-this is your moment. Apply now and help my client redefine how energy is marketed in a digital-first world.
FAQs
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