Sales Engineer

Job Description: Sales Engineer

Location: Moorestown, NJ

Company Overview

The organization is a full‑service industrial electrical contractor with a nationwide presence, recognized as a trusted partner for delivering high‑quality electrical installation services. The company supports industrial customers through large capital projects, equipment upgrades, and ongoing electrical service work across a range of manufacturing and industrial environments.

Role Summary

The Sales Engineer is responsible for driving revenue growth for a nationwide electrical installation business by originating, developing, and closing opportunities with new and existing industrial customers and strategic partners. The role requires close collaboration with installation leadership and a strong focus on building long‑term relationships with plant leadership, engineering, maintenance, and project teams.

This position owns the full sales lifecycle-from prospecting and initial discovery through solution development, proposal management, negotiation, and handoff to the electrical installation project teams for execution.

Key Responsibilities

Business Development & Account Growth

• Develop and execute strategic account plans focused on growing electrical installation revenue with key target accounts nationwide.
• Proactively identify and qualify new opportunities, including greenfield projects, equipment upgrades, line relocations, and maintenance or service programs through outreach, networking, OEM/GC relationships, and industry events.
• Expand share of wallet within existing accounts by identifying upcoming projects, multi‑site programs, and repeat work opportunities.

Customer Relationship Management

• Build and maintain strong relationships across multiple levels within customer organizations, including plant managers, engineering managers, maintenance leaders, project managers, and purchasing teams.
• Conduct regular on‑site and virtual customer meetings to understand operational goals, capital plans, pain points, and success criteria.
• Serve as the primary commercial point of contact for assigned accounts, ensuring clear communication and high customer satisfaction throughout the project lifecycle.

Opportunity Management & Proposals

• Lead front‑end sales activities for electrical installation opportunities, with a strong emphasis on discovery and relationship development.
• Collaborate closely with installation leadership to define project scope and align on budget, schedule, and execution strategy.
• Prepare, present, and manage proposals, quotations, clarifications, revisions, RFIs, and negotiation of commercial terms in alignment with internal guidelines.

Cross‑Functional Collaboration

• Work closely with Operations, Engineering, Installation, and Supply Chain teams to ensure sold projects are clearly defined, feasible, and aligned with internal capabilities and resources.
• Participate in internal project handoff meetings, clearly communicating customer expectations, critical success factors, and potential risks.
• Provide customer feedback to internal teams related to performance, competitive positioning, and improvement opportunities.

Pipeline, Forecasting, and Metrics

• Maintain an accurate and up‑to‑date sales pipeline, including opportunity stages, probabilities, expected values, and close dates within CRM or tracking tools.
• Provide regular forecasts and performance updates to leadership, highlighting booked work, high‑probability opportunities, and at‑risk deals.
• Track and report key sales performance metrics such as opportunity creation, proposals submitted, win rate, revenue growth by account, and margin performance.

Market & Strategic Contribution

• Stay current on industry trends, competitor capabilities, and customer capital spending plans within core markets.
• Identify strategic growth opportunities, including new geographies, OEM/GC partnerships, or vertical markets where electrical installation services can expand.
• Contribute input to overall growth strategy, including marketing priorities, key industry events, and strategic account targeting.

Culture & Values

• Champion core values in all customer and internal interactions, including:
  • Being a collaborative and reliable teammate
  • Doing the right work, the right way
  • Taking ownership and seeing work through to completion
  • Building strong relationships and delivering meaningful customer value

Qualifications

Required

• 5+ years of experience in B2B sales or account management within industrial, construction, electrical contracting, or automation markets.
• Demonstrated success selling project‑based services to manufacturing, industrial, or utility customers, including plant‑level decision makers and project teams.
• Proven ability to prospect, build a sales pipeline, and close complex, multi‑stakeholder opportunities with longer sales cycles.
• Strong understanding of project‑based work, including labor, materials, schedules, change orders, and execution of electrical installation projects.
• Excellent communication and presentation skills, with the ability to translate technical scope into clear commercial value.
• Strong organizational and time‑management skills, with the ability to manage multiple opportunities, deadlines, and customer priorities.
• Willingness to travel regularly to customer sites, industry events, and partner locations (approximately 35% travel).

Preferred

• Experience selling for an industrial electrical contractor, EPC firm, system integrator, or OEM serving similar industrial markets.
• Familiarity with electrical installation scopes such as power distribution, controls, MCCs, drives, instrumentation, conveyor or line installations, and shutdown/turnaround work.
• Experience working in a data‑driven, metrics‑focused sales environment using CRM tools and structured sales processes.
• Exposure to EOS (Entrepreneurial Operating System) or similar operational frameworks.

Success Metrics

• Year‑over‑year growth in electrical installation revenue and gross margin across assigned accounts and territory.
• Acquisition of new customers and successful conversion of first projects into repeat business.
• Health and progression of the sales pipeline aligned with organizational growth targets.
• High customer satisfaction demonstrated through repeat work, referrals, and positive stakeholder feedback.
• Strong internal collaboration and project handoffs resulting in work delivered on time, on budget, and aligned with expectations.