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How to Reject a Candidate and Gain a Brand Advocate

Posted on November 2019

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​Fielding applications for roles within the infrastructure and engineering sector can take up a lot of a hiring managers’ time, and it is tempting to ignore applications at the start of the process, or avoid giving feedback to those who interviewed for a role unsuccessfully. After all, no-one wants to be the bearer of bad news.

However, bad candidate rejection practices can come back to haunt you, especially through damage to your employer brand. Frustrated candidates who have felt ‘ghosted’ by employers may talk about their bad experience online or with others within the sector.

This guide provides the best practices for rejecting a candidate to leave a positive view of your organisation, and even encourage rejected candidates to become an advocate of your brand and apply for other roles in the future. Timely and simple communication can help protect your reputation and help make the rejection process easier for both parties.

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