Over 6,500 new engineering roles are created in the US annually according to the Bureau of Labor Statistics. As the sector continues to grow, there is increasing competition among engineering employers working on large infrastructure projects to source the best project managers and specialists.
Creating an attractive employer brand to secure top talent revolves around crafting an effective Employer Value Proposition, or EVP. This is a statement used in recruitment and marketing materials which outlines the leading benefits of working for a company.
The benefits of creating an EVP are numerous, and this resource will show you how to craft a strong EVP, from creating employee personas to distilling your company mission into a short and memorable statement.