BD Director (Experiential & Events) - Atlanta, Georgia
Business Development Director (Experiential & Events)
Location: Atlanta, Georgia
We are looking for a Business Development Director to drive new business growth for a leading experiential events agency.
This is a senior, high-impact role focused on identifying and securing net-new opportunities, building long-term client relationships, and expanding the agency's footprint across corporate events, brand activations, and immersive experiences. You will play a key role in shaping the company's growth strategy while partnering closely with leadership, creative, and production teams to bring best-in-class experiences to market.
This position is suited to someone who thrives in a fast-paced, client-facing environment and has a strong track record of winning and growing business within the experiential or events space.
Key Responsibilities
- Lead all new business development activity, with a focus on generating net-new revenue across corporate clients, brands, and agency partners
- Identify, target, and develop strategic relationships with key decision-makers across marketing, events, and brand teams
- Build, manage, and maintain a strong pipeline of qualified opportunities from initial outreach through to contract execution
- Own the full sales cycle, including prospecting, pitch strategy, proposal development, and commercial negotiations
- Collaborate closely with internal creative, strategy, and production teams to deliver tailored, high-impact proposals
- Leverage existing relationships and network to unlock immediate revenue opportunities
- Develop and execute go-to-market strategies to position the business competitively within the experiential space
- Represent the company at industry events, networking functions, and client meetings
- Maintain a strong understanding of market trends, client needs, and competitor activity
- Track and report on pipeline performance, revenue forecasts, and overall business development activity
Requirements
- Proven experience in business development within an experiential agency, live events company, or integrated marketing environment
- Demonstrated track record of consistently generating net-new business and exceeding revenue targets
- Strong existing network of brand and/or corporate client relationships (ideally across the Southeast or nationally)
- Deep understanding of experiential marketing, corporate events, and live production
- Ability to lead complex sales processes and structure high-value deals
- Highly commercial mindset with strong negotiation and closing skills
- Confident communicator with the ability to engage senior stakeholders and present at a high level
- Experience working cross-functionally with creative and production teams to bring concepts to life
- Self-starter with a proactive approach to pipeline generation and business growth
- Based in Atlanta or open to relocation
What's on Offer
- Competitive base salary with a strong, uncapped commission structure
- Opportunity to join a high-growth, well-regarded experiential agency
- Access to a strong delivery team across creative, production, and strategy
- Ability to work on high-profile projects with leading brands
- Entrepreneurial environment with autonomy to build and shape your own pipeline
- Clear progression path as the business continues to scale
FAQs
Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your CV and details on file so when we see similar roles or see skillsets that drive growth in organisations, we will always reach out to discuss opportunities.
Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.
We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business.
That's why we recommend registering your CV so you can be considered for roles that have yet to be created.
Yes, we help with CV and interview preparation. From customised support on how to optimise your CV to interview preparation and compensation negotiations, we advocate for you throughout your next career move.