Marketing Manager - Architecture firm
Regional Marketing Manager
About the Firm
Our client is a nationally recognized, employee-owned design firm with a rich history of delivering thoughtful, community-focused architecture. With offices across several U.S. regions, the firm specializes in a wide range of markets including education, civic, residential, and institutional design. Their mission is to create spaces that inspire and serve the evolving needs of clients and communities.
Marketing Team Structure
The marketing department is led by a senior marketing executive and includes directors focused on both revenue and demand generation. Each regional office is supported by a dedicated Regional Marketing Manager (RMM), who leads local business development efforts. The team also includes marketing coordinators, copywriters, and an events specialist who collaborate to produce high-impact content and campaigns.
Position Overview
We are seeking a highly motivated and strategic Regional Marketing Manager to lead marketing initiatives in one of the firm's regional offices. This role is pivotal in driving business development through proposals, presentations, and marketing collateral. The RMM will work closely with practice leaders and marketing coordinators to develop compelling content and ensure alignment with firm-wide goals.
Key Responsibilities
Proposal Development
- Research and track new business opportunities.
- Lead proposal strategy, development, and submission processes.
- Facilitate kickoff meetings and coordinate proposal content.
- Customize messaging to align with client needs and strategic themes.
- Mentor marketing coordinators and manage proposal production tools.
Interview & Presentation Support
- Develop and refine interview materials.
- Coach project teams through presentation rehearsals.
- Participate in debriefs and maintain CRM records.
Content Management
- Oversee updates to resumes, project descriptions, and marketing collateral.
- Ensure brand consistency across all materials.
Conference Coordination
- Collaborate with events staff to manage logistics, graphics, and promotional efforts.
- Track leads and support pre/post-conference activities.
Demand Generation Support
- Contribute ideas for press releases, social media, and website content.
- Support award submissions and community engagement tracking.
Data & Performance Management
- Maintain CRM records and generate reports.
- Analyze marketing data to inform strategy and improvements.
Qualifications
- Bachelor's degree in marketing, communications, or related field preferred.
- 5+ years of experience in marketing or business development, ideally within the design or professional services industry.
- Strong proposal management and strategic thinking skills.
- Excellent communication, organization, and collaboration abilities.
- Proficiency in Adobe InDesign (testing required), Microsoft Office, and familiarity with CRM systems.
Why Join This Firm?
The firm offers a supportive environment focused on mentorship and professional growth. Benefits include:
- Generous paid time off and parental leave.
- Comprehensive health insurance.
- Retirement plan with company match and employee ownership opportunities.
- Bonus eligibility based on performance.
Equal Opportunity Employer
The firm is committed to fostering an inclusive workplace and welcomes applicants of all backgrounds.
FAQs
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