Marketing Manager
ポジション概要
業務内容
- BtoBマーケティング戦略の立案・実行
事業戦略・営業戦略を踏まえたターゲット企業／ペルソナ設計、訴求軸の整理、チャネル戦略の設計、年間マーケティング施策の計画および優先順位付けを行う。 - 営業チームと連携したリード創出・商談創出の推進
営業と密に連携し、パイプライン創出を目的としたマーケティング企画を設計・実行。リード獲得から商談化までのプロセスを意識した施策設計を担う。 - マーケティング施策の企画・運営
ウェビナー／オンラインイベント、ホワイトペーパー等のコンテンツ企画、Webサイトの設計・改善を通じて、見込み顧客との接点創出とナーチャリングを推進。
必須要件（いずれか）
- BtoBかつエンタープライズ向けマーケティング経験5年以上
- 複数チャネルを横断した施策設計およびKPI改善の実務経験
歓迎分野・バックグラウンド
- 5名以上のチームマネジメント経験
- SaaS／IT／コンサル業界経験者
- サステナビリティ・脱炭素領域に対する関心をお持ちの方
Position Overview
The company aims to establish itself as a leading "data platformer for sustainable decision-making" in the enterprise market.
Responsibilities
- Develop and execute enterprise marketing strategies (targeting, messaging, channel mix, annual planning)
- Lead demand generation and nurturing initiatives across webinars, content, web, and pipeline creation
- Improve marketing content quality and scalability using SEO and web analytics
- Contribute to marketing organization and process design (KPIs, planning cycles, team development, partners)
Required Qualifications
- 5+ years of B2B enterprise marketing experience
- Proven experience designing multi-channel marketing programs with KPI-driven optimization
- Experience aligning and prioritizing initiatives with senior stakeholders and cross-functional teams
Preferred Background
- Team management experience (5+ members)
- Experience in SaaS, IT, consulting, or sustainability / compliance domains
- ABM and LTV-focused marketing experience
- Hands-on use of MA, CRM, CMS, and analytics tools
- Business-level English proficiency
Why This Role
- Play a key role in scaling enterprise marketing within a high-growth ESG sector
- Opportunity to shape marketing strategy and organization from a strategic standpoint
- Direct impact on enterprise-level sustainable management and decision-making
FAQs
Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your resume and details on file so when we see similar roles or see skillsets that drive growth in organizations, we will always reach out to discuss opportunities.
Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.
We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business.
That's why we recommend registering your resume so you can be considered for roles that have yet to be created.
Yes, we help with resume and interview preparation. From customized support on how to optimize your resume to interview preparation and compensation negotiations, we advocate for you throughout your next career move.