Director, Portfolio Strategy & Product Marketing
Director, Portfolio Strategy & Product Marketing
Reports To: Chief Product Officer
Location: Remote
About the Opportunity
Our client is an innovative agricultural technology company developing next-generation solutions that help growers maximize crop performance, improve nutrient utilization, and increase profitability. The organization is bringing differentiated technologies to market that support sustainable farming practices while delivering measurable agronomic and economic value.
Backed by a strong culture of innovation, collaboration, and entrepreneurial thinking, the company has built a reputation for challenging conventional approaches and accelerating the commercialization of science-driven agricultural products. This is an opportunity to join a high-growth organization where strategic decisions directly influence the future of the business and its product portfolio.
The Role
The Director of Portfolio Strategy & Product Marketing will serve as the commercial leader for a growing portfolio of crop nutrition, biostimulant, and crop protection products. This individual will be responsible for defining and executing portfolio strategy, market positioning, pricing architecture, channel strategy, product launches, and lifecycle management.
Working closely with Product Management, R&D, Regulatory, Marketing, Sales, and Executive Leadership, this role will bridge the gap between innovation and commercialization, ensuring new technologies are successfully positioned, launched, and adopted by the market.
Key Responsibilities
- Lead portfolio commercialization strategy across crop nutrition, biologicals, biostimulants, and crop protection markets.
- Develop market segmentation, targeting, positioning, pricing, and channel strategies.
- Guide products from development through launch and lifecycle management.
- Build compelling value propositions based on technical performance, grower needs, and market opportunities.
- Partner with regulatory teams on product claims, labeling, registrations, and compliance strategy.
- Translate field trial results and technical data into commercially meaningful customer benefits.
- Drive market intelligence efforts, including competitive analysis, pricing assessments, customer insights, and channel feedback.
- Develop business cases, forecasts, and portfolio investment recommendations for executive leadership.
- Collaborate cross-functionally to align commercialization priorities and achieve revenue growth objectives.
- Support long-term portfolio planning, roadmap development, and strategic growth initiatives.
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