Demand Generation & Marketing Automation Specialist
Demand Generation & Marketing Automation Specialist
Location: Houston, TX
Type: Full-Time
Overview
A leading B2B consulting and advisory firm is seeking a Demand Generation & Marketing Automation Specialist to support marketing campaigns, lead generation initiatives, and sales enablement efforts.
This individual will work closely with marketing leadership and business development teams to execute targeted campaigns, improve prospect engagement, and optimize lead generation processes using marketing automation and CRM platforms.
Key Responsibilities
- Build, test, and execute targeted email marketing campaigns
- Manage audience segmentation, lead nurturing programs, and automated workflows
- Support administration of prospect intelligence and data enrichment tools
- Develop targeted prospect lists to support business development efforts
- Maintain CRM data integrity and ensure timely lead routing to sales teams
- Train and support sales professionals on prospecting tools and best practices
- Monitor campaign performance, engagement metrics, and lead conversion rates
- Analyze results and recommend strategies to improve campaign effectiveness and ROI
Qualifications
- 2-4 years of B2B marketing experience, preferably in demand generation, marketing automation, or lead generation
- Experience with marketing automation platforms and CRM systems
- Strong understanding of email marketing, audience segmentation, and automated campaign workflows
- Experience with prospect intelligence, contact enrichment, or sales enablement tools
- Knowledge of CRM data management and B2B sales processes
- Strong analytical, organizational, and communication skills
- Detail-oriented with the ability to manage multiple priorities simultaneously
Preferred Experience
- Marketing automation platform administration
- CRM management and reporting
- Account-based marketing (ABM) initiatives
- Sales and marketing alignment programs
- Data-driven campaign optimization
Compensation & Benefits
- Competitive salary based on experience
- Comprehensive health and welfare benefits
- 401(k) program with company matching
- Paid time off and company-sponsored holidays
- Professional development and career growth opportunities
Ideal Candidate
This opportunity is well-suited for a hands-on marketing professional who enjoys leveraging technology, executing data-driven campaigns, and partnering closely with sales teams to generate measurable business results.
FAQs
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